Inspiration by Swarms

نویسنده

  • Brigitte Wolf
چکیده

For me swarms and most of all swarms of fishes are a fascinating phenomenon. I am a designer and my area of research is design theory and most of all strategic design. The task of strategic design is to implement design as the corporate strategy. During the last years the awareness for design has increased. More and more companies have realized that they can benefit a lot from design. At the same time the complexity of design has increased. To make best use of design it needs to be implemented strategically into the business strategy. Statistics have proved that design driven companies, which use design in a strategic way are more successful on the long run (Figs. 1 and 2). Companies are unique and make different use of design. The Denish Design Center has created the design ladder to categorize the companies the way the use design. Quite a number of companies have arrived at level four and are unsure how to proceed. The great challenge is to move to the next level. The big question is: How to do that? Unfortunately there is no recipe and no textbook for advice. The facts we have to take into account:

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تاریخ انتشار 2016